The Indo-European homeland that wasn't.

Whatever you think of Quentin Atkinson and his theory of the Indo-European expansion, you have to concede that he is great at marketing. A new map made by Business Insider aims to visually present Atkinson's theory (below), which was then re-posted to other science journalism sites like ScienceAlert.

The video description is positively cringe-worthy, demonstrating that the mapmakers themselves have little knowledge of IE languages:

In 2012, a team of evolutionary biologists at the University of Auckland led by Dr. Quentin Atkinson released a study that found all modern IE languages could be traced back to a single root: Anatolian — the language of Anatolia, now modern-day Turkey.

I'm sorry but no one is claiming that the IE languages derive from "Anatolian" (whatever that means), not even Atkinson. The Anatolian languages comprise the Anatolian branch of the Indo-European language family. They derive from a hypothetical common ancestor, Proto-Anatolian. Proto-Anatolian, in turn, comes from Proto-Indo-European, which is the ancestor to the other Indo-European languages as well. 

Atkinson's theory is outside of mainstream historical linguistics. It was sharply criticized by Martin Lewis of Stanford, but for the most part was ignored as unsupported by the evidence. While the origins of the Indo-Europeans is still a point of contention, the most commonly accepted theory is Gimbutas' Kurgan Steppe Hypothesis, as it was supported by subsequent discoveries both linguistically and archaeologically. The other theory with any credibility is Renfrew's Anatolian Hypothesis (advocating for the same location as Atkinson's theory, but arguing for a very different timeperiod), but the Anatolian Hypothesis has fallen on hard times and I very much doubt it will survive another 25 years.

Atkinson's theory is sexier. It simplifies the narrative and is more easily digested by the media. For the most part, the media has ate it up. Someone on Facebook put it better: